Ridiculously long.... OK quality, but the size is TERRIBLE. No one has a towel this long hanging from their golf bag. We all had the same confused look... my husband, brother, friends, when we opened the package. I wish i would have read the measurements better but i just assumed since it's a "golf towel", that i would be of standard "golf towel" size. The picture shown on here is very deceiving. He can't use this. And you can barely see the name (too small) since it's so long. Such a waste of money. I don't ususally even write reviews, but for this, i had to say something.