Very difficult to apply - but Beautiful This wall decal is absolutely gorgeous, but it was an extremely taxing process to apply. I read reviews, and they all said it takes a lot of time, so my problem is not with the amount of time it took but my problem is with the following: The little card that they provide to help apply the decal is ABSOLUTELY USELESS. We had to use a much stiffer tool with an immense amount of pressure to make sure the decal stuck to the wall. Even after all of that, some areas of the decal still pull away from the wall from time to time. I am left to believe that the decal needs a much better adhesive to work properly & to decrease application time. We don't even have a textured wall, it's just a flat drywall area! Aesthetically, the decal & saying is absolutely gorgeous!!!